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Paid Search (Pay Per Click) Advertising

Gain immediate leads and sales - plus a wealth of up-to-date metrics for optimized online marketing

Fast Results With Pay Per Click (PPC) Advertising
In the last 10 years, paid search advertising has grown into the dominant form of online advertising with total spending expected to exceed $10 billion in 2008. The success of Paid Search advertising is primarily due to its Pay Per Click pricing model and the ability it gives advertisers to optimize campaigns to ROI metrics.

Apogee can provide your company with a complete, fully managed program for Paid Search advertising, including accounts with Google, Yahoo, and other popular search engines. Our experienced staff of paid search specialists works with each client to define ROI goals and then optimizes campaign variables to achieve those goals. The end result is a highly successful PPC campaign and a long list of happy clients.

We Handle All the Details
Your Paid Search management services with Apogee include:

• Complete and customized setup of all Pay Per Click accounts
• Detailed progress reports
• Keyword selection to choose high ROI keywords
• Fully customized ad copy creation by our team of direct marketing experts
• Complete integration with web analytics to directly track progress
• Monthly budget analysis and recommendations
• Cost-effective management of all accounts
• Data analysis and recommendations for you to use in your other marketing programs

Your Benefits
Paid Search advertising with Apogee provides a variety of critical business benefits, including:

• Rapid gains in leads and sales within your target markets
• A professionally managed Pay Per Click campaign that maximizes the return on your monthly Paid Search investment
• Dramatic increases in qualified visitors to your site
• Precise metrics to test, analyze and optimize keywords and keyword phrases for your site
• A large number of keywords generated based on search volume and competitive analysis.
• More time to spend on other mission critical activities, with the assurance that the Pay Per Click advertising will be professionally managed
• Accelerated ROI, with costs tied directly to performance
• Improved customer relationships
• World-class Pay Per Click management to create more revenue, faster.

Related links:

• PPC FAQs
• PPC Questions White Paper