November 2008
Searching for the Next President: Google’s Innovative Election Sources and Data
As the 2008 presidential campaign comes to an end, it has become increasingly clearer that traditional methods of campaign advertising are falling second to search engine marketing.
October 2008
Human Interaction: The Future of Search?
Google Labs is currently testing a new search experiment that would revolutionize search and search marketing as we know it -- they will incorporate human interaction with a select group of users.
September 2008
Google Becoming a Major Player in Content Creation
Search engine giant Google is expanding beyond the search realm and is becoming a significant force in the content creation space. As a search engine, Google analyzes Web content to deliver search results.
August 2008
Yahoo! Teams up With Google in an Attempt to Stay Afloat in the Online Search Space
Negotiations between Yahoo! and Microsoft lead to a Yahoo!-Google partnership. Yahoo! will now host Google’s ad share program within its own search engine and web portal.
July 2008
Google Launches New Media Planning Tool
Planning online display advertising can be challenging, particularly in scaling your company’s campaign reach while keeping it relevant for your target audience. To help in the pursuit of efficient and effective online media plans, Google introduced a new tool on June 24, 2008 called Google Ad Planner.
June 2008
Social Media: Hip, Happening, and How to Use it For SEO
There are a multitude of social media sites, some more popular than others, but the most significant characteristic about social media sites is that they are one of the first forms of media to allow multiple avenues for interactive communication.
